On-Page Optimisation
Local SEO
Content Strategy
SEO Migrations
AI and GEO Visibility
White Label SEO
Core Web Vitals
E-E-A-T Signals
Schema Markup
Technical SEO
On-Page Optimisation
Local SEO
Content Strategy
SEO Migrations
AI and GEO Visibility
White Label SEO
Core Web Vitals
E-E-A-T Signals
Schema Markup
What Technical SEO Covers
Technical SEO is the groundwork that everything else is built on. These are the areas we audit and fix.
How a Technical SEO Audit Works
We don’t use a checklist template. Every audit is a manual review of your specific site — what’s there, what’s missing, and what’s causing problems.
- Full crawl of your site using professional tools
- Manual review of indexation, canonicals, and redirects
- Core Web Vitals analysis across key page types
- Structured data review and opportunities
- Prioritised recommendations — quick wins first
- Implementation support or handoff to your dev team
What You Receive
A clear, prioritised report you can actually use — not a 200-page export no one reads.
- Prioritised issue list with severity ratings
- Specific fixes for each issue — not vague guidance
- Screaming Frog data export included
- Core Web Vitals breakdown by page type
- 30-minute walkthrough call to explain findings
E-E-A-T: Why It Matters for Your Rankings
Google’s quality guidelines centre on Experience, Expertise, Authoritativeness, and Trustworthiness. Sites that demonstrate strong E-E-A-T signals consistently outperform competitors in competitive search results.
Every piece of SEO work we deliver is built with E-E-A-T in mind, from structured author credentials and first-hand experience signals to authoritative backlinks and transparent business information.
This is not about ticking boxes. It is about building a site that Google and your customers genuinely trust.
Experience
Expertise
Authoritativeness
Trustworthiness
SEO Consultancy Delivered with Expertise
The flexibility of a freelancer with the results of an agency. Direct access to a senior SEO specialist from day one, without the overheads of a large agency.
SEO Packages
Whether you need a one-off audit or a comprehensive ongoing strategy, there is an engagement model to suit your business.
- Full technical SEO audit
- On-page and content review
- Keyword gap analysis
- Prioritised action plan
- Walkthrough call included
- Everything in SEO Audit
- Monthly technical monitoring
- On-page optimisation
- Content strategy and creation
- Monthly reporting and calls
- Everything in SEO Growth
- Digital PR and link building
- AI and GEO visibility
- Advanced schema implementation
- Priority turnaround
The Right Fit for Your Business
RedPointSEO works with a wide range of UK businesses, from independent traders to marketing teams at established companies.
Not sure where to start?
A free 30-minute discovery call costs nothing and will give you a clear picture of where your site stands and what the biggest SEO opportunities are for your business.
Our SEO Process
No black boxes and no vague activity reports. A clear methodology at every stage, with every action tied to a measurable business outcome.
Audit and Discovery
Full technical, on-page, and content audit. Understanding exactly where you are before planning where to go.
Strategy and Roadmap
A prioritised action plan focused on the highest-impact work first, whether technical fixes, quick-win keywords, or long-term topical authority.
Implementation
Direct work in your CMS or alongside your development team. No lengthy briefing chains. Recommendations get actioned.
Monitor and Iterate
Rankings, traffic, and conversions tracked monthly. Strategy adjusts as Google evolves and business goals shift.
Plain English Reporting
Monthly reports covering what was done, what changed, and what is coming next. No jargon and no padding.
Ongoing Optimisation
Continuous improvement driven by data, algorithm updates, and competitor movements. SEO is not set and forget.
SEO Services Across the UK
Based in Dorset, delivering nationally. Particular depth across the South West.
Technical SEO FAQs
A technical SEO audit covers everything that affects how search engines crawl, index, and interpret your site. This includes crawlability, indexation, redirect chains, canonical tags, duplicate content, Core Web Vitals, site speed, mobile usability, HTTPS, structured data, XML sitemaps, and internal linking. We also look at log file data where available to see exactly how Googlebot is interacting with your site.
For most small to medium-sized sites, a thorough technical audit takes between three and five working days. Larger sites with complex architectures, multiple subdomains, or international configurations will take longer. We will give you an accurate timeline after reviewing your site. The aim is always depth over speed — a rushed audit misses the things that matter.
Some fixes, such as updating meta tags or adding schema markup in WordPress, can be done directly in your CMS without developer involvement. Others — such as server-side redirects, page speed improvements, or structural changes — will require developer input. We write clear, specific fix instructions for every issue and are happy to liaise directly with your development team to make implementation as smooth as possible.
Core Web Vitals are a set of page experience metrics that Google uses as part of its ranking algorithm. The three metrics are Largest Contentful Paint (LCP), which measures loading speed; Interaction to Next Paint (INP), which measures responsiveness; and Cumulative Layout Shift (CLS), which measures visual stability. Poor scores can hold back rankings, particularly in competitive niches where other quality signals are similar between competing pages. They are also directly tied to user experience and conversion rates.
A full technical audit should be carried out at least once a year, and after any significant site change such as a platform migration, URL restructure, or major redesign. On an ongoing retainer, we monitor for technical issues monthly so that new problems are caught early rather than left to compound. Sites that are frequently updated or that run on complex CMS platforms benefit from quarterly checks.
Our Other SEO Services
Technical SEO is just one part of a complete search strategy. Explore the other services we offer UK businesses.
On-Page SEO
Keyword mapping, title tags, meta descriptions, heading structure, and internal linking. Clear relevance signals telling Google exactly what each page is about.
Content SEO
Topical authority planning, content gap analysis, and E-E-A-T signals. Content strategies that build sustained organic growth rather than short-term spikes.
Local SEO
Google Business Profile optimisation, local citation building, and map pack rankings. Built for UK businesses targeting customers in specific towns and cities.
SEO Migrations
Platform changes, domain moves, and URL restructures handled with zero ranking loss as the goal. Full pre and post-migration auditing and redirect mapping.
AI and GEO Visibility
Optimising for AI Overviews, ChatGPT, and Perplexity. Generative Engine Optimisation and Answer Engine Optimisation built into our standard approach.
Not Sure Which Service You Need?
Every engagement starts with a discovery call. We will assess your site and tell you exactly what will move the needle.
Would You Like to Start a Project with Us?
Tell us about your business, your goals, and where you want to grow. We will come back with a clear plan and a straight quote.