On-Page Optimisation
Local SEO
Content Strategy
SEO Migrations
AI and GEO Visibility
White Label SEO
Core Web Vitals
E-E-A-T Signals
Schema Markup
Technical SEO
On-Page Optimisation
Local SEO
Content Strategy
SEO Migrations
AI and GEO Visibility
White Label SEO
Core Web Vitals
E-E-A-T Signals
Schema Markup
Migration Types We Support
Every type of site change carries SEO risk. We cover the full range of migration scenarios with thorough pre- and post-migration support.
A Migration Is Three Projects, Not One
Most traffic loss after a migration happens because SEO is brought in too late. We get involved before a single page is moved, then stay involved until Google has fully re-crawled and re-indexed the new site.
- Pre-migration crawl and benchmark of current rankings and traffic
- Full URL mapping of old to new pages
- Redirect plan written and signed off before go-live
- On-site review of staging environment before launch
- Post-launch monitoring of crawl errors, ranking shifts, and index coverage
- Issue identification and fix within days, not weeks
What You Receive
Clear documentation, direct involvement at each stage, and a rapid response plan for anything that goes wrong at launch.
- Pre-migration SEO benchmark report
- Complete URL redirect mapping spreadsheet
- Staging environment SEO checklist review
- Post-launch crawl report within 48 hours of go-live
- 30-day post-migration monitoring and issue resolution
E-E-A-T: Why It Matters for Your Rankings
Google’s quality guidelines centre on Experience, Expertise, Authoritativeness, and Trustworthiness. Sites that demonstrate strong E-E-A-T signals consistently outperform competitors in competitive search results.
Every piece of SEO work we deliver is built with E-E-A-T in mind, from structured author credentials and first-hand experience signals to authoritative backlinks and transparent business information.
This is not about ticking boxes. It is about building a site that Google and your customers genuinely trust.
Experience
Expertise
Authoritativeness
Trustworthiness
SEO Consultancy Delivered with Expertise
The flexibility of a freelancer with the results of an agency. Direct access to a senior SEO specialist from day one, without the overheads of a large agency.
SEO Packages
Whether you need a one-off audit or a comprehensive ongoing strategy, there is an engagement model to suit your business.
- Full technical SEO audit
- On-page and content review
- Keyword gap analysis
- Prioritised action plan
- Walkthrough call included
- Everything in SEO Audit
- Monthly technical monitoring
- On-page optimisation
- Content strategy and creation
- Monthly reporting and calls
- Everything in SEO Growth
- Digital PR and link building
- AI and GEO visibility
- Advanced schema implementation
- Priority turnaround
The Right Fit for Your Business
RedPointSEO works with a wide range of UK businesses, from independent traders to marketing teams at established companies.
Not sure where to start?
A free 30-minute discovery call costs nothing and will give you a clear picture of where your site stands and what the biggest SEO opportunities are for your business.
Our SEO Process
No black boxes and no vague activity reports. A clear methodology at every stage, with every action tied to a measurable business outcome.
Audit and Discovery
Full technical, on-page, and content audit. Understanding exactly where you are before planning where to go.
Strategy and Roadmap
A prioritised action plan focused on the highest-impact work first, whether technical fixes, quick-win keywords, or long-term topical authority.
Implementation
Direct work in your CMS or alongside your development team. No lengthy briefing chains. Recommendations get actioned.
Monitor and Iterate
Rankings, traffic, and conversions tracked monthly. Strategy adjusts as Google evolves and business goals shift.
Plain English Reporting
Monthly reports covering what was done, what changed, and what is coming next. No jargon and no padding.
Ongoing Optimisation
Continuous improvement driven by data, algorithm updates, and competitor movements. SEO is not set and forget.
SEO Services Across the UK
Based in Dorset, delivering nationally. Particular depth across the South West.
SEO Migration FAQs
As early as possible — ideally before any development work begins on the new site. The earlier SEO is involved, the less corrective work is needed later. Key decisions about URL structure, content architecture, and redirect strategy are much easier to get right during the planning phase than to fix after launch. If your migration is already underway, bring us in immediately — it is never too late to reduce risk.
A small, temporary fluctuation in rankings and traffic is normal as Google re-crawls and re-indexes your site. This typically settles within four to eight weeks if the migration has been executed correctly. Significant or sustained traffic loss — anything over 10–15% that does not recover — is a sign that something went wrong and requires investigation. Our post-migration monitoring is designed to catch these issues early.
A redirect map is a document that pairs every old URL on your site with the corresponding new URL, along with the redirect type (typically 301 for permanent moves). Without one, you risk broken links, lost link equity, and pages that simply disappear from Google’s index. A thorough redirect map is the single most important deliverable in any migration where URLs are changing.
Yes. Post-migration recovery is one of the most common scenarios we encounter. We start with a crawl of the new site, compare it against an archive of the old site, and cross-reference against your Google Search Console data to identify exactly where and why traffic has been lost. Common causes include missing or broken redirects, deindexed pages, lost canonical signals, and content that did not transfer correctly. We build a prioritised fix list and implement it as quickly as possible.
Not always, but more often than people expect. If a redesign involves changes to your URL structure, navigation, page templates, or content — and most significant redesigns involve at least some of these — then SEO oversight is strongly recommended. Even visual-only redesigns can inadvertently remove schema markup, change heading structures, or break internal linking in ways that impact rankings. A pre-launch review catches these issues before they cause harm.
Our Other SEO Services
After a migration is complete, a strong ongoing SEO strategy keeps your rankings growing. Explore the other services we offer UK businesses.
Technical SEO
The foundations Google needs to crawl, index, and trust your site. Core Web Vitals, crawl errors, schema markup, site architecture, and page speed.
On-Page SEO
Keyword mapping, title tags, meta descriptions, heading structure, and internal linking. Clear relevance signals telling Google exactly what each page is about.
Content SEO
Topical authority planning, content gap analysis, and E-E-A-T signals. Content strategies that build sustained organic growth rather than short-term spikes.
Local SEO
Google Business Profile optimisation, local citation building, and map pack rankings. Built for UK businesses targeting customers in specific towns and cities.
AI and GEO Visibility
Optimising for AI Overviews, ChatGPT, and Perplexity. Generative Engine Optimisation and Answer Engine Optimisation built into our standard approach.
Not Sure Which Service You Need?
Every engagement starts with a discovery call. We will assess your site and tell you exactly what will move the needle.
Would You Like to Start a Project with Us?
Tell us about your business, your goals, and where you want to grow. We will come back with a clear plan and a straight quote.